In today’s digital age, consumers hardly ever make any purchases, no matter how large or small, without looking up reviews. Whether someone is purchasing a car, booking a trip, or simply buying household necessities, we all look to Yelp and other review sites to give us insight into the options we are considering. With so […]
Month: April 2020
All leads are not created equal. Many times, attorneys believe they are investing in the promise of quality lead generation for lawyers, but they are actually paying for “sign-the-contract-and-run” firms. These sub-par firms may generate leads, but the quality of the leads is questionable to say the least. It is essential to make sure you […]
Legal marketing is a broad term that refers to advertising and other practices, such as client relations, public relations, networking, participation in professional organizations, etc. The legal marketing definition generally includes business development activities and efforts to win more clients, thus increasing revenue. For more information, check out our guide for law firm marketing ideas. […]
Business cards continue to be widely used and effective among attorneys. When everything seems to have gone digital, and print marketing appears to be obsolete, lawyers still rely on the power of a business card to network and generate leads. Successful attorneys know that it is essential to exchange contacts, and creating quality cards is […]
Many times, some of the most effective marketing strategies involve classic approaches that have been used by attorneys and other business for years. One of these popular tools is lawyer billboard advertising. Many people see these ads on a daily basis. While on their drive to work, amidst the hustle and bustle of the weekday, […]
Advertising is an important part of gaining new business for any law firm, big or small. Effective ads across various platforms can persuade potential clients that a particular firm is better than the competition, thus increasing business profitability. While attorneys may truthfully advertise legal services, these efforts are subject to California Rule of Professional Conduct […]
The Texas Disciplinary Rules of Professional Conduct requires lawyers to file a copy of most public media advertisements and solicitation communications with the Advertising Review Committee prior to dissemination, or concurrently. Attorney advertising laws in Texas are quite restrictive, but as a solo or small firm, you can stay in full compliance while still having […]