Ensuring that your law firm is searchable should be at the top of your marketing to-do list. When members of the community seek the assistance of professionals like you, they take to search engines like Google to help them find qualified counsel. Are you showing up locally when potential clients are searching for law firms? […]
Author: Walker Advertising
In today’s digital age, consumers hardly ever make any purchases, no matter how large or small, without looking up reviews. Whether someone is purchasing a car, booking a trip, or simply buying household necessities, we all look to Yelp and other review sites to give us insight into the options we are considering. With so […]
Marketing for law firms takes meticulous strategy. The trends are always changing, and staying innovative is the most effective way to generate the most leads and grow your firm. Marketing boils down to access and reach. In order to improve your caseload and reach your professional goals, you need to reach the right audience and […]
All leads are not created equal. Many times, attorneys believe they are investing in the promise of quality lead generation for lawyers, but they are actually paying for “sign-the-contract-and-run” firms. These sub-par firms may generate leads, but the quality of the leads is questionable to say the least. It is essential to make sure you […]
Legal marketing is a broad term that refers to advertising and other practices, such as client relations, public relations, networking, participation in professional organizations, etc. The legal marketing definition generally includes business development activities and efforts to win more clients, thus increasing revenue. For more information, check out our guide for law firm marketing ideas. […]
When it comes to personal injury marketing, the marketing trends are constantly evolving. In this saturated and competitive industry, a comprehensive marketing plan is absolutely essential for any personal injury firm. Here are a few things all personal injury attorneys should keep in mind when it comes to marketing: Establish Responsive Web Design With so […]
Many attorneys may have heard that a quality law firm landing page is essential to any effective digital marketing campaign. What does this even mean? For those trying to familiarize themselves with digital marketing and law firm landing page best practices, these terms can be confusing and overwhelming. What are landing pages? Landing pages are […]
An increasing number of people rely on the Internet to shop, research, communicate, socialize, and even, look for representation. The success of most businesses, including law firms, greatly relies on an online presence. Email marketing for lawyers can be a lucrative type of content marketing that can help generate quality leads. However, not all forms […]
With so much on their plate, attorneys do not usually put content marketing at the top of their priority list. In the midst of managing their caseload, firms are spending less time on improving their marketing strategy and just sticking to what has worked throughout the years. For these reasons, many practices continue to rely […]
When first starting a small law firm, there are an overwhelming amount of tasks at hand. Above all of the items on a new firm’s to-do list is client acquisition. All firms are looking for a way to generate leads and start building a caseload. As a small firm, outsourcing and handing this important job […]