If you’re a solo lawyer, or a personal injury lawyer with a small or large law firm looking to expand your client base, then chances are that you’ve explored your marketing options, both in traditional media and online spaces. Marketing for personal injury involves many unique challenges and opportunities, though the digital marketing tactics and […]
Legal Marketing Blog
We know law firms don't grow on leads alone. Our blog is a source for legal marketing tips, business best practices, and Walker Advertising updates.
Legal Marketing Blog
If you’ve been looking to grow your law firm — whether you’re a solo lawyer, small firm lawyer, or a large firm lawyer — then chances are that you’re seriously exploring the possibility of online legal marketing. Online marketing efforts are increasingly important in today’s digital-first landscape, as Millenials and Gen Zers tend to rely […]
Whether you’re a solo or small firm attorney — or an attorney working at a large firm — if you’re trying to grow your client base in the legal industry, then you’ve probably explored the possibility of marketing your legal services on social media as part of a broader digital marketing strategy. Social media for […]
As a solo attorney (or an attorney in a small law firm setting), you may be unsure of how to proceed with your law firm marketing efforts. Much of the marketing advice online is meant for firms with extensive human and financial resources at their disposal — enough to build out massive content funnels that […]
In today’s digital marketing landscape — particularly that which targets queries on various search engines, like Google — the value of local search engine optimization performance is particularly relevant, given that nearly 50 percent of all search queries have a local intent behind them. Further, search engines will even prioritize showing users local results, as […]
If you’ve started to explore content marketing for your law firm websites to grow your prospective client base, then chances are that you’ve come across law firm SEO advice that seems foreign and obtuse. A well-optimized law firm website is, however, a critical part of any marketing strategy intended to increase your organic digital footprint. […]
As a lawyer in a growing law firm, looking to expand your client base, you may be considering paid advertising as a marketing option — but what makes for the best lawyer ads? Beyond this, there are a number of challenges and opportunities to consider as you explore marketing your legal practice, particularly through innovative […]
Content marketing is a crucial component of a comprehensive and successful growth plan for expanding a firm’s client base. A well-defined content marketing strategy is essential for building trust and resonating with prospective clients. For a long time, many lawyers — both solo lawyers and those who are embedded in a larger law firm environment […]
Soon — on January 1, 2025 — a new law establishing updated California auto insurance policy minimum limits (for liability coverage) goes into effect. If you’re an attorney whose practice involves representing plaintiffs in auto accident litigation, then understanding these updated California auto insurance limits — and their potential impact on your firm’s strategic approach […]
Online legal marketing can be confusing — we get it. You may have spent weeks building out what you thought was an effective law firm landing page, only to find that your law firm landing pages are much worse than initially expected. Instead of driving new inbound leads, your landing pages are stagnant, invisible to […]