Legal Marketing Blog

For attorneys, attorney business cards are more than just pieces of paper with contact details; they’re reflections of your professional identity and powerful networking tools. Whether you’re part of a large firm or a solo practitioner, crafting an effective business card can make a lasting impression and set you apart in the competitive legal industry. […]

When you’re building a thriving law practice, attracting a consistent stream of prospective clients is critical. In today’s digital-first environment, old-fashioned methods of advertising—such as newspapers or yellow pages—simply aren’t enough to generate sustainable business growth. Instead, law firms must leverage modern, strategic approaches to lead generation, including utilizing attorney lead generation services that provide […]

When people think of lawyer advertising, television commercials, radio spots, or online search ads often spring to mind — not necessarily billboard advertising. That being said, billboard advertising (along busy highways, near public transit routes, in city centers, etc.) has long been an effective strategy for law firms looking to visually anchor themselves in their […]

If you’ve been looking to expand your client base as a lawyer — whether you’re a solo lawyer or a firm lawyer — then you have probably considered the importance of online reviews for lawyers and how these reviews can impact your law firm’s online reputation and acquisition of new clients. When it comes to […]

Though the legal industry has traditionally been slow to embrace new technologies—preferring face-to-face consultations, paper documentation, and physical law libraries—the advent of legal technology is now integrating cutting-edge tools to keep pace with a rapidly shifting professional landscape. From AI-powered research solutions to cloud-based document management systems, today’s law firms are evolving into more efficient, […]

If you’ve been looking to grow your firm (or solo practice), then — as a litigator — it’s not only important that you consider your marketing options, but it’s also important that you consider broader litigation trends in the legal industry so that you can better serve the clients that you do have, and so […]

Whether you’re a solo lawyer, small firm lawyer, or part of a larger firm and you’re interested in growing your client base and expanding your customer base, tapping into the substantial (and underserved) Hispanic community is an excellent strategy. Hispanics make up roughly 18 percent of the total population of the United States, and 25 […]

If you’re building out your law firm website, then chances are that you’re considering expanding or rewriting your attorney biographies. Oftentimes, attorneys treat their bios like a chore — they do the absolute bare minimum necessary to explain their background and training. This sort of approach misses the point of an attorney bio, however, as […]

If you’re an attorney looking to improve the legitimacy and reach of your online legal services presence, then one of the baseline considerations you have to get a handle on is shooting the best lawyer headshots for your firm. Curious about what you need to do to maximize the quality of your law firm headshots?  […]

If you’re a solo lawyer, or a personal injury lawyer with a small or large law firm looking to expand your client base, then chances are that you’ve explored your marketing options, both in traditional media and online spaces. Marketing for personal injury involves many unique challenges and opportunities, though the digital marketing tactics and […]