As a lawyer in a growing law firm, looking to expand your client base, you may be considering paid advertising as a marketing option — but what makes for the best lawyer ads? Beyond this, there are a number of challenges and opportunities to consider as you explore marketing your legal practice, particularly through innovative […]
Legal Marketing Blog
We know law firms don't grow on leads alone. Our blog is a source for legal marketing tips, business best practices, and Walker Advertising updates.
Legal Marketing Blog
Content marketing is a crucial component of a comprehensive and successful growth plan for expanding a firm’s client base. A well-defined content marketing strategy is essential for building trust and resonating with prospective clients. For a long time, many lawyers — both solo lawyers and those who are embedded in a larger law firm environment […]
Soon — on January 1, 2025 — a new law establishing updated California auto insurance policy minimum limits (for liability coverage) goes into effect. If you’re an attorney whose practice involves representing plaintiffs in auto accident litigation, then understanding these updated California auto insurance limits — and their potential impact on your firm’s strategic approach […]
Online legal marketing can be confusing — we get it. You may have spent weeks building out what you thought was an effective law firm landing page, only to find that your law firm landing pages are much worse than initially expected. Instead of driving new inbound leads, your landing pages are stagnant, invisible to […]
Are you a new solo attorney or a small firm attorney looking to grow your practice? You may be overwhelmed by the prospect of having to build out your client base in such a competitive online marketing landscape. A comprehensive law firm marketing plan, including a social media content strategy, is essential for establishing a […]
If you’ve been looking to create winning law firm content as part of your online marketing efforts, then you may be somewhat confused as to where to begin — after all, there are a number of different strategies and approaches to effective marketing in today’s changing digital landscape, and it’s not always clear (for an […]
If you’ve been looking to grow your firm’s client base, and — at a basic level — develop a lead generation funnel and expand awareness around your law firm’s services, then you may want to consider a form of digital marketing known as email marketing for lawyers. That being said, like most digital marketing efforts, […]
If you’ve been looking to grow your firm, then you’ve almost certainly considered the quality of your attorney-client relationships. Chances are that there are ways you can improve those relationships so that – as you scale up your legal practice – you are able to better manage your time and firm resources. A major part […]
Law firms attempting to grow their client base and online footprint should consider online legal marketing — but marketing tips for law firms are often incomplete and vague. After all, what does it even mean to create SEO-optimized content? And how are you supposed to approach social media content creation? What are the advantages, and […]
In today’s digital landscape, internet marketing has become increasingly important for targeting consumers. The same applies to law firms, where legal digital marketing strategies are essential for targeting specific audiences and achieving measurable goals. That being said, lawyers have always been famously “behind” the cutting-edge of technology when it comes to firm implementations, so internet […]