Effective communication with clients is an essential component of legal practice. Client letter templates serve not only as a formal mode of communication but also as tools to document advice, clarify expectations, and provide a clear record of important information. For legal professionals, investing time in utilizing these standardized formats simplifies the writing process, ensures […]
Legal Marketing Blog
We know law firms don't grow on leads alone. Our blog is a source for legal marketing tips, business best practices, and Walker Advertising updates.
Resources
Attorneys handle sensitive data day in and day out—client identities, confidential negotiations, litigation strategies—so the choice of an email provider and how it’s configured is not trivial. Having a custom, professional email address also creates a more credible appearance than using a free account or a personal domain. Clients and colleagues alike judge professionalism partly […]
Closing letters can serve as the official endpoint of the attorney-client relationship. They tell the client that their matter is resolved or that ongoing representation is no longer necessary, and they recap essential information about final steps, documents, and responsibilities. To write a closing letter to clients that is clear and empathetic isn’t just a […]
Law firm billing is a core function for every group of legal professionals, but it can be surprisingly complex. When you are billing clients, you’re not just issuing invoices—you’re also managing complex billing processes, and timekeeping systems, communicating fee arrangements to clients, ensuring regulatory/ethical compliance, and handling client questions about costs. The whole law firm […]
Personal injury attorneys face a competitive reality in nearly every region. Dozens of law firms may be targeting the same pool of potential clients—accident victims, malpractice survivors, and others seeking legal help. To stand out and keep a steady flow of new cases, many lawyers invest in lead generation by purchasing personal injury leads from […]
Law firms face an ongoing challenge: balancing the demands of current cases while finding new clients to keep the practice growing. Even the most talented attorneys need a steady stream of leads. However, cultivating leads can be time-consuming, and not everyone has a robust in-house marketing team or the resources to build a wide network […]
Running a law firm can feel like juggling a dozen tasks—serving clients, managing staff, ensuring smooth billing, and hopefully adding new business. With so many moving parts, it’s easy to lose track of where your time and money actually go. Key Performance Indicators (KPIs) help cut through the chaos by showing how well your firm […]
Running a modern law practice involves juggling many tasks that go well beyond legal work—staffing, marketing, and yes, getting paid. While traditional methods like checks still have their place, digital payment options have made collecting fees more flexible and convenient. Many lawyers are curious about credit card processing fees in particular: How do these credit […]
Legal lead generation is often the engine that keeps a law firm thriving. You might have impressive credentials, a polished office, and strong legal skills—but if you don’t have effective strategies to generate leads, your practice could struggle to grow. In today’s digital age, there are many ways to reach new clients, yet it can […]
If you’re a Texas attorney looking to spread the word about your practice, you’ve likely noticed that marketing yourself can feel like tightrope walking – particularly if you don’t have a strong grasp of attorney advertising laws in Texas. You want to highlight your achievements and let the public know that you’re available to help […]