When clients become unhappy with their lawyers, the real problem often lies with the clients’ expectations. The case hasn’t gone the way they thought it would, and they become confused and upset. The key to avoiding these problems lies in managing the clients’ expectations from the start of your relationship. Understanding why your clients have […]

Many attorneys view client intake as time-consuming. Because the hours spent on intake aren’t typically billable, it’s easy to consider intake a low priority. However, client intake can actually be a vital building block to a law firm’s health and success. When intake is handled well, it results in prospective clients starting to build trust […]

Business cards continue to be widely used and effective among attorneys. When everything seems to have gone digital, and print marketing appears to be obsolete, lawyers still rely on the power of a business card to network and generate leads. Successful attorneys know that it is essential to exchange contacts, and creating quality cards is […]

Headshots are an important part of a law firm’s branding efforts, and may be used beyond the firm’s website. Lawyers may opt to use their official company photo for sites like LinkedIn, Facebook, Twitter, etc., making it even more important to capture an image that not only represents each individual, but the firm as well. […]

Did you know that attorney bios are the most-read content on a law firm’s website? In fact, they are responsible for more than 60 percent of the site’s total traffic. But if you take a look around the web (even your own site) and compare lawyer bios, you may notice they mostly follow the same […]