As a lawyer in a growing law firm, looking to expand your client base, you may be considering paid advertising as a marketing option — but what makes for the best lawyer ads? Beyond this, there are a number of challenges and opportunities to consider as you explore marketing your legal practice, particularly through innovative […]

If you’re having trouble growing your firm by bringing in new cases, then you may look to legal leads as a solution. The ethics of paying for leads is probably something that weighs heavily on your decision making. So, is it legal for lawyers to buy pay for leads? The answer is Yes! The American […]

Many times, some of the most effective marketing strategies involve classic approaches that have been used by attorneys and other business for years. One of these popular tools is lawyer billboard advertising. Many people see these ads on a daily basis. While on their drive to work, amidst the hustle and bustle of the weekday, […]

Advertising is an important part of gaining new business for any law firm, big or small. Effective ads across various platforms can persuade potential clients that a particular firm is better than the competition, thus increasing business profitability. While attorneys may truthfully advertise legal services, these efforts are subject to California Rule of Professional Conduct […]

The Texas Disciplinary Rules of Professional Conduct requires lawyers to file a copy of most public media advertisements and solicitation communications with the Advertising Review Committee prior to dissemination, or concurrently. Attorney advertising laws in Texas are quite restrictive, but as a solo or small firm, you can stay in full compliance while still having […]