Content marketing is a crucial component of a comprehensive and successful growth plan for expanding a firm’s client base. A well-defined content marketing strategy is essential for building trust and resonating with prospective clients. For a long time, many lawyers — both solo lawyers and those who are embedded in a larger law firm environment […]
Legal Marketing Blog
Online legal marketing can be confusing — we get it. You may have spent weeks building out what you thought was an effective law firm landing page, only to find that your law firm landing pages are much worse than initially expected. Instead of driving new inbound leads, your landing pages are stagnant, invisible to […]
Are you a new solo attorney or a small firm attorney looking to grow your practice? You may be overwhelmed by the prospect of having to build out your client base in such a competitive online marketing landscape. A comprehensive law firm marketing plan, including a social media content strategy, is essential for establishing a […]
If you’ve been looking to create winning law firm content as part of your online marketing efforts, then you may be somewhat confused as to where to begin — after all, there are a number of different strategies and approaches to effective marketing in today’s changing digital landscape, and it’s not always clear (for an […]
If you’ve been looking to grow your firm’s client base, and — at a basic level — develop a lead generation funnel and expand awareness around your law firm’s services, then you may want to consider a form of digital marketing known as email marketing for lawyers. That being said, like most digital marketing efforts, […]
Law firms attempting to grow their client base and online footprint should consider online legal marketing — but marketing tips for law firms are often incomplete and vague. After all, what does it even mean to create SEO-optimized content? And how are you supposed to approach social media content creation? What are the advantages, and […]
In today’s digital landscape, internet marketing has become increasingly important for targeting consumers. The same applies to law firms, where legal digital marketing strategies are essential for targeting specific audiences and achieving measurable goals. That being said, lawyers have always been famously “behind” the cutting-edge of technology when it comes to firm implementations, so internet […]
Technology is crucial to effective law firm operation. Well-integrated technology helps firms operate efficiently, satisfy clients better, research cases faster, tackle tasks more easily and maintain an output that’s competitive with larger firms. According to a 2019 Legal Trends report, lawyers spend less than three hours per day on billable tasks. The rest of the time […]
Legal conferences serve quite a few purposes. They help you meet your continuing legal education (CLE) requirements while giving you an opportunity to promote your practice. In addition, they provide priceless networking opportunities. In 2021, attorneys all over the country are eager to gather in person again for intriguing discussions, wise advice on business development, and a little fun […]
This the definitive guide to SEO for attorneys. The best part? Everything here applies to law firm SEO in 2021. In other words, we won’t cover out-of-date trends. We will however prepare you for legal SEO in 2021. AND, if you’re looking for more than just SEO advice, you can check out our tips for creating […]