If you’ve been looking to create winning law firm content as part of your online marketing efforts, then you may be somewhat confused as to where to begin — after all, there are a number of different strategies and approaches to effective marketing in today’s changing digital landscape, and it’s not always clear (for an […]
Legal Marketing Blog
If you’ve been looking to grow your firm’s client base, and — at a basic level — develop a lead generation funnel and expand awareness around your law firm’s services, then you may want to consider a form of digital marketing known as email marketing for lawyers. That being said, like most digital marketing efforts, […]
Law firms attempting to grow their client base and online footprint should consider online legal marketing — but marketing tips for law firms are often incomplete and vague. After all, what does it even mean to create SEO-optimized content? And how are you supposed to approach social media content creation? What are the advantages, and […]
In today’s digital landscape, internet marketing has become increasingly important for targeting consumers. The same applies to law firms, where legal digital marketing strategies are essential for targeting specific audiences and achieving measurable goals. That being said, lawyers have always been famously “behind” the cutting-edge of technology when it comes to firm implementations, so internet […]
Technology is crucial to effective law firm operation. Well-integrated technology helps firms operate efficiently, satisfy clients better, research cases faster, tackle tasks more easily and maintain an output that’s competitive with larger firms. According to a 2019 Legal Trends report, lawyers spend less than three hours per day on billable tasks. The rest of the time […]
Legal conferences serve quite a few purposes. They help you meet your continuing legal education (CLE) requirements while giving you an opportunity to promote your practice. In addition, they provide priceless networking opportunities. In 2021, attorneys all over the country are eager to gather in person again for intriguing discussions, wise advice on business development, and a little fun […]
This is the ultimate guide to law firm marketing strategies in 2021. This is not your average summary of strategies. Yes, we’ll go in-depth about the law firm marketing ideas that continue to work in 2021. But we’ll also cover all-new strategies and tools that are already proven to be effective. If you’re seeking a […]
In today’s digital age, consumers hardly ever make any purchases, no matter how large or small, without looking up reviews. Whether someone is purchasing a car, booking a trip, or simply buying household necessities, we all look to Yelp and other review sites to give us insight into the options we are considering. With so […]
All leads are not created equal. Many times, attorneys believe they are investing in the promise of quality lead generation for lawyers, but they are actually paying for “sign-the-contract-and-run” firms. These sub-par firms may generate leads, but the quality of the leads is questionable to say the least. It is essential to make sure you […]
Legal marketing is a broad term that refers to advertising and other practices, such as client relations, public relations, networking, participation in professional organizations, etc. The legal marketing definition generally includes business development activities and efforts to win more clients, thus increasing revenue. For more information, check out our guide for law firm marketing ideas. […]