Closing letters can serve as the official endpoint of the attorney-client relationship. They tell the client that their matter is resolved or that ongoing representation is no longer necessary, and they recap essential information about final steps, documents, and responsibilities. To write a closing letter to clients that is clear and empathetic isn’t just a […]

In today’s legal marketplace, simply having a firm website and a few online listings is not enough. Modern law firms must compete not only in terms of legal competency and effectiveness, but also in terms of online visibility. A strong social media presence is crucial for law firms to increase visibility and attract clients. And […]

Improving the acquisition of commercial truck accident claims can absolutely transform a personal injury practice, but only if your marketing is engineered for the realities of commercial transportation claims. Consumers behave differently when an 18-wheeler is involved, defense teams play by a different playbook, and the value of a signed case justifies a higher level […]

One of the most effective ways to improve client conversion rates is to focus on streamlining and improving the firm’s client intake process. The intake process is often the first meaningful interaction potential clients have with your law firm, so getting it right is essential. A clear, organized, and efficient law firm intake process helps […]

Law firms face an ongoing challenge: balancing the demands of current cases while finding new clients to keep the practice growing. Even the most talented attorneys need a steady stream of leads. However, cultivating leads can be time-consuming, and not everyone has a robust in-house marketing team or the resources to build a wide network […]